Our guest today is Andrew Warner, founder of Mixergy.com – home of the Ambitious Upstart and the place where Andrew has interviewed over 300 of our Worlds Top Entrepreneurs telling how they did it.
Prior to founding Mixergy, Andrew and his younger brother started an on-line greeting card company and grew this company to $38 million in annual sales and they did this without raising a dime from outside investors.
Please listen to the full program at the end of this post.
When learning about Andrew, the big word that keeps coming to mind is Resourceful. Andrew funded his former company Bradford and Reed by returning most of the clothes that he wore in college after he discovered that the company had a lifetime return policy – even if the clothes had been worn.
He used that money to fund a company that grew to $38 million in annual sales and one of Top 20 most visited web sites. Now that is what I call being Resourceful.
Another very Clever tactic Andrew used was picking his company name. He knew in the late 90’s that naming a company with something dot com would make it very hard to get in the door of prospective advertising clients. So they came up with the name Bradford and Reed, which sounded very distinguished and credible.
This strategy worked as the receptionists would pass Andrew right through to the Key Decision makers thinking he was a lawyer or venture capitalist.
These strategies of Resourcefulness and Bootstrapping paid off well for Andrew as they sold Bradford and Reed and then he took about a year off to travel the world. It wasn’t long before Andrew had the bug to get back in the game and he started doing entrepreneur events in Southern California and then he started Mixergy.com
Please listen to our show on the player below to learn Andrew’s Best ideas and more importantly the biggest mistakes he has learned from interviewing hundreds of entrepreneurs.
Thanks for listening.