Direct Sales, Multi-Level Sales – Is this business for you?

Direct Sales is a $28 Billion a year industry in the U.S. and over $100 billion worldwide. Is this industry right for you and what are the best practices for success. Listen to SBR Radio below:

I hear stories of people making millions in this industry and its very inspiring. Most of these success stories are true, although I will say that sales people tend to exaggerate a little.

I am a big believer in the direct sales business, however most people that get into this business fail.

Here are some key tips for determining if direct sales is right for you and how to succeed in the business:

  1. Direct Sales is Sales and there is no way around it.  The Direct Sales business is a numbers game and you must be willing to contact many people. You have to be able to face alot of rejection and persevere. You can’t hide behind email and social media – you must set up appointments, events, ask for the order and close.
  2. You don’t have to be a proven salesperson from a prior career.  You have to be willing to try and be coachable.
  3. You need to have strong discipline and work ethic – set a up a weekly routine and follow it.
  4. Be willing to learn from others that are succeeding in the industry.
  5. For those that are new to the industry – I strongly suggest that you enroll under a proven leader that is going to mentor you and spend time to help you get off to a fast start.
  6. Stay in a Positive mindset.  Good direct sales companies have weekly calls and other company events to keep you motivated. You should participate in these calls, speak up and provide feedback and encouragement for others.

How to find the best direct sales companies:

  • Investigate the owners and sales executives of the business. There are many people in this industry that go from Deal to Deal to Deal. Do they jump around a lot?
  • Do they have integrity?  What do people say about them?
  • How long have the owners been in the industry?  The owners should have many years experience in their industry.
  • Be aware of High Internal Consumption – I would be highly skeptical if the majority of sales are coming from internal consumption of distributors.  Its good for distributors to buy the products, but you also want to see a healthy percentage of retail buyers.
  • If it seems to good to be true – it always is.  Be skeptical of companies that are pioneering new technologies that have never been done before. Very few succeed.

Thanks for listening to John Martin’s Small Business Roundtable – the entrepreneurs source to learn, grow and succeed.

John Martin – Host of SBR

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