Twitter Summarized – Radhika Subramanian of Gabacus

Do you find that many tweets are totally irrelevant? Wouldn’t it be great if Twitter were summarized to whats really important?

Our guest is Radhika Subramanian CEO of Gabacus – a really cool new service that summarizes Twitter and gives you what is relevant.We will learn why major corporations, politicians, celebrities and others are using Gabacus to spot trends and gain valuable insight into their image, brand, customer perspective ,etc.

Twitter is a social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text based posts of up to 140 characters displayed on the user’s profile page.

Twitter has become a household name around the world and a major news source now competing with the CNN, Fox and NBC.  Twitter has often been the first to break major news stories such as the recent news in Egypt and Japan.

We live in an ADD world and I find many Tweets and posts on other social sites like Facebook to be totally irrelevant. Most of us don’t care about 99% of whats posted, we just want the relevant facts.

Ms. Subramanian is also the CEO of Emcien Corporation, a software-as-a-service company that offers customer buying pattern analytics that automatically reveals customer choices combinations and trends in sales.  Ms. Subramanian has nearly 20 years of experience applying techniques of advanced mathematics and analytics to business problems and delivering value to businesses.  Emcien’s customers include NCR Corporation, AGCO Corporation, SP Richards and the City of Atlanta.

In 1998, she co-founded Idmon Corporation, which specialized in analytical applications for the transportation industry.  Idmon was funded by Cordova Ventures and Imlay investments, and its launch customers were Delta Air Lines, Continental Airlines and South African Airways. The company was sold to Swissair Group in 2001.

She was nominated for the Franz Edelman Prize for Excellence in Management Science and Analytics.

Please click player below to hear the program. You can also download the show using the iTunes player icon on the player below. Thanks for listening to Small Business Roundtable.

John H. Martin

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